LAS VEGAS (CES Booth #14200), Jan. 5, 2010 – Sony today unveiled its new Handycam® camcorders, Bloggie® cameras and Cyber-shot® digital still cameras with powerful image sensors, new innovative features and strong core video and still photo capture capabilities that make it even easier to get the best shot—even in 3D.
“With these new camcorders and cameras, Sony continues to transform ideas into reality, imagination into real-world products,” said Brennan Mullin, senior vice president of the digital imaging group.
New digital imaging products and accessories will be on display at the Consumer Electronics Show (CES International Convention). In the Handycam category, Sony will showcase the world’s first “Double Full HD” 3D consumer camcorder (HDR-TD10) with a glasses-free 3D LCD touch panel display, camcorders with a built-in projector (HDR-PJ50V, HDR-PJ30V and HDR-PJ10) and a video enthusiast-level consumer camcorder with hallmark Handycam features (HDR-CX700V).
In the MP4 video category, the company will display Bloggie 3D—the world’s first HD 3D pocket camera (MHS-FS3)—an innovative model with two lenses, two image sensors, and stereo microphone that captures easy-to-share 3D or 2D video and photos. You can view 3D images without glasses on the built-in LCD.
In the Cyber-shot category, the company will feature the world’s first digital still cameras with 1080/60p HD video capability (DSC-TX100V) and 3D Still Image mode with a single lens and imager (DSC-TX10, DSC-HX7V, DSC-WX10, and DSC-WX9). These new top models also add a 16.2 megapixel “Exmor R” CMOS sensor and one model adds a touch screen with OLED.
High-Definition Camcorders
Adding to Sony’s breadth of 3D products, the HDR-TD10 is the world’s first “Double Full HD” 3D consumer camcorder. 
The camcorder employs an integrated dual lens system, which includes two of each key component—double Sony G Lenses, double “Exmor R” CMOS image sensors, and double BIONZ® image processors. The dual recording system allows 3D content to be recorded in 1920×1080 Full HD resolution. The content can be viewed with 3D active glasses on 3D-capable HDTVs or in Full HD 2D on non-3D displays.
In addition, the 3D footage can be viewed in 3D without glasses on the camcorder’s 3.5-inch Xtra Fine LCD™ 3D touch screen. Providing 64 GB of flash memory, the HDR-TD10 will be available in April for about $1,500.
On the other end of the video spectrum, Sony’s affordable and fun Bloggie HD camera line welcomes three models that each brings distinct value to the category.
The world’s first HD 3D pocket camera,* the MHS-FS3 “Bloggie 3D” model boasts two lenses, two image sensors and two stereo speakers to capture incredible 3D or 2D video and photos.
Recorded content from the MHS-FS3 can be played back in 3D without glasses on the camera’s 2.4-inch LCD screen or on any 3D capable HDTV with glasses. The Bloggie 3D camera (MHS-FS3) with 8GB of internal memory will be available in April for about $250.
